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A Clothing Store in Miami Was Built With a Tunnel Structure

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Have you realized how much the design of a store impacts on the number of customers it will have on a daily basis? If you put two stores next to each other with the exact same clothes in the window, but with completely different designs, you will see that the one with the most interesting and fashionable interior will be the one with the most customers. This happens with everything in the market. Two identical products will fight and the winner will be the one with the best wrapping. The reason I’m saying all these is because I want to prove to you that the marketing of your business is as important as the products you’re selling.

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OHLAB is the architectural and interior design firm that designed this store that is located in downtown Miami.

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In-sight, which is the name of the store, is a commercial space with handmade products and famous brands.

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The store aims to offer customers a unique shopping experience while navigating around the space.

ohlab

The shop looks like the shape of binoculars, while circular shapes continue to move throughout the shop.

ohlab

The gaps between the circular panels offer the opportunity to exhibit and store products.

ohlab

The graphic panel of the store also features a trompe d’oleil, which creates the illusion of continuity even beyond the store.

ohlab

The lighting is very carefully placed, so that the spotlights are are throwing light from the top of the panels to the rest of the shop.

ohlab

The other positive factor about the gap between the wooden panels is that they help a lot with the traffic inside the shop.

ohlab

When you see shops like this one, you wonder why not more clothing stores don’t have a design as interesting as this one. They don’t need to go that big, but they surely can spice things up a little bit by adding small details that will elevate the space’s style.

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