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A Clothing Store in Miami Was Built With a Tunnel Structure

ohlab

Have you realized how much the design of a store impacts on the number of customers it will have on a daily basis? If you put two stores next to each other with the exact same clothes in the window, but with completely different designs, you will see that the one with the most interesting and fashionable interior will be the one with the most customers. This happens with everything in the market. Two identical products will fight and the winner will be the one with the best wrapping. The reason I’m saying all these is because I want to prove to you that the marketing of your business is as important as the products you’re selling.

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OHLAB is the architectural and interior design firm that designed this store that is located in downtown Miami.

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As you can see, the firm is taking itself very seriously.

In-sight, which is the name of the store, is a commercial space with handmade products and famous brands.

ohlab

Wouldn’t you really want to visit this place?

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The store aims to offer customers a unique shopping experience while navigating around the space.

ohlab

I don’t think you can get more creative than that.

The shop looks like the shape of binoculars.

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At the same time, circular shapes continue to move throughout the shop.

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The gaps between the circular panels offer the opportunity to exhibit and store products.

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I bet all art design junkies such as myself want to visit that place!

The graphic panel of the store also features a trompe d’oleil.

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It creates the illusion of continuity even beyond the store

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The lighting is very carefully placed.

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That creates the illusion of continuity even beyond the store

The other positive factor about the gap between the wooden panels is that they help a lot with the traffic inside the shop.

ohlab

When you see shops like this one, you wonder why not more clothing stores don’t have a design as interesting as this one. They don’t need to go that big, but they surely can spice things up a little bit by adding small details that will elevate the space’s style.

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