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Camper’s New Campaign Is Sending Some Serious Yearbook Vibes

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We’ve talked extensively about the magic of old yearbook pictures, where everyone’s hair was just terrible and the background was just as horrifying. Shoe company Camper used this old and classic tradition to its benefit and paired each shoe design and color with a specially styled model. The results are quite artful and super funny and we all know how important the first impression is when putting a new product out in the market. Photographer and creative director Romain Kremer was in charge for the campaign and we have to give him one big thumbs up!

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#1

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A sexy secretary.

#2

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The girl everyone wants to date.

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#3

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The kinda silly kid that annoys everyone.

#4

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A classic nerd.

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#5

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A dork that will be cool one day.

#6

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The classic bookworm.

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#7

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The heartthrob.

#8

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The guy no one wants to hang with.

This is Camper’s Spring/Summer collection for 2018 and you can choose any of the designs if you just visit the company’s website or go at a store nearby if you are that lucky.

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