Everyone knows that there is not one single photo that goes untouched before being published on some social media platform. Haven’t you taken a photo and the moment after asking your friend(s) which filter looks better on the photo? And that’s the simplest way that you can touch up a photo. Photoshop is the next step, that you can’t climb if you don’t know how to use it. Nowadays, that everyone thinks is a photographer, more and more people that their occupation has nothing to do with photography learn how to use Photoshop and distort or slightly enhance their pictures.
Lauren and Jack are a young couple that travels the world and take dozens of photographs.
They decided to open a new instagram account, on which they would publish the before and after of their incredible travel photos.
They travel the world and earn a six-figure salary from getting paid for posting their photos online.
They do retouch their images, but not as much as we would think they would. They only use a few presets from Adobe Lightroom.
The real reason behind showing the before and after of their photos is to promote these presets and advertise them to the public.
What better way to advertise a product you want to sell by showing your own, true experience with it?
The first thing they will do if a photo is a little dark is increase its exposure and avoid using too many instagram filters.
Their second step, after adjusting the lighting, is to touch up the colors so they become brighter.
When you use photoshop and other photo editing programs the way these two do, you don’t reach the point where your photos look fake. Everyone corrects their photos. You just have to know when to stop and keep on mind that the natural look is the best on everyone.