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CoverGirl Featured Their First Ever Model With Vitiligo in Their New Ad

YouTube | COVERGIRL

The modeling world is a world full of expectations and certain standards. Models are constantly scrutinized for their thin or thicker body image, their choice of clothing and literally everything they do in their everyday life. If all that make it tough for a perfectly looking model to climb up the ladder, imagine how much more difficult it is for a woman with vitiligo to make her way in this industry. Amy Deanna is the first black model with vitiligo that is featured in CoverGirl’s ad campaign and she was chosen on the last day of February, which is Black History Month. Let’s praise CoverGirl for their decision of giving fair opportunities to women of all races and no matter their unique appearance.

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Amy Deanna has partnered with CpverGirl on a campaign named #IAmWhatIMakeUp

Instagram | amy.deanna

Anna’s view on the fashion world

Anna believes that inclusivity is very important at her job. For her, women of all races, ethnicities and shapes should be equally included and that is the reason that she is so thrilled to be a part of CoverGirl’s campaign.

Instagram | amy.deanna
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What is vitiligo?

Vitiligo is described as a disease that makes the skin change its natural color and become a lot lighter. Model Winnie Harlow and the late Michael Jackson are two of the most known people to struggle with the disease.

Instagram | amy.deanna

CoverGirls chose to be more inclusive in an industry that is quite exclusive

Twitter | COVERGIRL

The video of the ad

In the video, Anna asks ”Why try to blend in when you can choose to stand out?”, while trying two shades of CoverGirl’s truBlend foundation.

YouTube | COVERGIRL

Vitiligo awareness

Amy is open to opening an enlighting conversation about vitiligo, so that everyone can understand what it is exactly and how it affects one person.

YouTube | COVERGIRL

She wants to use her big platform is a good and productive way

YouTube | COVERGIRL

Inclusiveness is the key

She believes that the modeling world’s and society’s unrelistic beauty standards will be dropped once everyone learns to be more inclusive of different people.

YouTube | COVERGIRL

Amy may be given a big platform like this for the first time in her career, but her account on Instagram proves that she is a pro is using her disease as a way of enlightment of the public.

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