in

Reversing Gender Roles in Vintage Sexist Advertisements

elirezkallah

How many things do you know about the Suffragettes’ movement or the feminist movements? I guess the movement that fought for women’s rights is not something that the male history book writers are interested in putting in school books. Who cares about these women heroes when there are so many ‘great men’ that fought for their countries and Killed millions of people in the course of history? Yeah, you’re right, I’m being paranoid. Women just stayed home and took care of their children and welcomed back their men alive or in coffins and continued to give birth the next generations. But, that’s so irrelevant and small, right? I guess men could do it if it was small.

Advertisements

Photographer Eli Rezkallah decided to swap roles in some extremely sexist vintage ads.

elirezkallah

She is my kind of girl.

Back then, these images looked completely normal and not even women could imagine a different world for them.

elirezkallah

It might really seem crazy, but that’s the reality.

Advertisements

In today’s society they look so misogynistic and gender-biased that they become criminal.

elirezkallah

Not back then though.

In a Paraller Universe is a project that aims to put the male mind into thinking and see how they would feel if taken the place of women.

elirezkallah

I bet you haven’t seen anything like that before!

Advertisements

One day Eli listened at her uncles talk about how women are better off in their kitchen taking care of the house.

elirezkallah

I am glad that this comment inspired her to create something as unique as this art.

She was surprised to find out that many modern men think with the same logic and want women in the house.

elirezkallah

To be honest, I am surprised as well.

Advertisements

Eli’s rebuttal is extremely satisfying and it puts men in the same uncomfortable position that women have been since the beginning of time.

elirezkallah

What do YOU think?

She hopes that with this project many women who are stuck in this stereotypical representation will find a way to get out of it and live the way they want to.

elirezkallah

Patriarchy and misogyny is now more alive than ever. The way women have evolved and left the kitchen and entered the real world opposite men, the latter feel threatened by them and the more threatened they feel the more hostile they become. But, this isn’t something to make women feel scared, but only something to make them more feisty.

Advertisements

What do you think?

134 points
Upvote Downvote

Total votes: 2

Upvotes: 1

Upvotes percentage: 50.000000%

Downvotes: 1

Downvotes percentage: 50.000000%

Advertisements
Advertisements